Privacy Policy

1 Who We Are

Local Car Sales is operated by Website Designer Derby (trading as CarDealerCMS), 47 Western Drive, Heanor, Derbyshire, DE75 7DP. For the purposes of UK GDPR, we are the data controller for information collected from visitors to Local Car Sales.

Contact us at [email protected] or 0800 6444 199 for any privacy-related query.

2 What Local Car Sales Collects About Visitors

Local Car Sales is a public search tool. You do not need to register an account or provide any personal information to search or view listings. The information we collect automatically when you visit is limited to:

Technical Usage Data

• Your IP address (used to detect abuse and for security purposes)
• Browser type, version, and operating system
• Pages visited and search queries entered
• Date, time, and duration of visits
• Referring website (how you arrived at Local Car Sales)

Cookies

We use cookies to improve your experience. See our Cookie Policy for details. We do not use cookies to build individual marketing profiles.

Contact Enquiries

If you contact us by email, we will collect your name, email address, and the content of your message. This information is used solely to respond to your enquiry.

3 What We Do NOT Collect

• We do not require registration, so we hold no account data for general visitors
• We do not collect payment information from members of the public (we are not a transactional marketplace)
• We do not build individual user profiles for advertising or marketing purposes
• We do not sell, rent, or trade any visitor data to third parties

4 How and Why We Use Your Data

Purpose	Details	Lawful Basis
Service delivery	Providing search results and displaying listings	Legitimate interests
Security and abuse prevention	Detecting and blocking abusive or automated access	Legitimate interests
Analytics	Understanding how the service is used to improve it	Legitimate interests
Legal compliance	Meeting obligations under UK law	Legal obligation
Responding to enquiries	Replying to emails and contact requests	Legitimate interests / Contract

5 Dealer Data in Our Index

Local Car Sales displays business contact information for motor dealers (business name, town, publicly listed phone numbers and website). This is business data that dealers themselves have published publicly. We treat it as such and do not treat it as personal data under UK GDPR.

If you are a dealer and believe we are displaying personal data about you (rather than your business), please contact us and we will review your request. See our Listing Data Policy for how to request removal of your listings.

6 Sharing Your Data

We do not sell visitor data. We may share limited technical data with:

• Hosting providers — who process server logs in order to deliver the service
• Analytics tools — configured to anonymise data where possible
• Law enforcement or courts — where we are legally required to do so

7 Data Retention

• Server logs (IP address, access records) — retained for 90 days then deleted
• Contact enquiries — retained for 2 years then deleted
• Analytics data — retained in aggregated, anonymised form indefinitely

8 Your Rights Under UK GDPR

You have the right to:

• Access — request a copy of any personal data we hold about you
• Rectification — ask us to correct inaccurate data
• Erasure — request deletion of your personal data (subject to legal exceptions)
• Restriction — ask us to restrict how we process your data
• Object — object to processing based on legitimate interests

To exercise any right, email [email protected]. We will respond within one calendar month at no charge.

If you remain dissatisfied after contacting us, you may lodge a complaint with the ICO:

9 Changes to This Policy

We may update this Privacy Policy from time to time. The current version is always available at this URL. Significant changes will be flagged on the Local Car Sales homepage.